Your logo is extremely important for your business. It's important, because it's likely to be the first impression you give to a possible customer. They'll notice your logo first and foremost. If it's ugly and unprofessional, chances are you'll lose business. It's amazing what a little time and effort can do for your business.
Take a look at some of stuff I've done. Go ahead. You know you want to.
RMI has been around for years, and as such their identity was becoming outdated. It needed a real makeover. I was tasked with developing an identity to anchor their established name in the collections industry, while also hinting at their evolution and growth over the last several years.
This logo hints at the art deco period of the 20s while still managing to be modern and fresh.
Aimee Shultz, director of the Baton Rouge Art Car Parade, came to me asking for a fun logo for this year's parade. She wanted a logo that was simple, something that was fun, and something that looked like a car! We came up with this groovy VW beetle that harkens back to the era of free love and car painting. Hooray for art cars!
The guys over at NOLA BJJ are certainly artists in their own right. Only problem is they aren't graphic artists. They needed an identity overhaul, but were sick of the cheesy pit bulls and chain link fences that plagued the rest of the martial arts community. They wanted something that showed they didn't take themselves too seriously, but could still kick some ass!
Fudge Recording Studio is the brainchild of Better Than Ezra bassist and drummer, Tom Drummond and Travis McNabb. I received a rough sketch of what they were looking for. This was the result. One of my favorites.
Sound Bytes is a local sound engineering company started by a few New Orleans musicians and old school sound men. They were looking for something whimsical and fitting for the name. What could be better than an LP with a bite out of it. Get it?
Greg from Community Records came to me with an illustration of a tree by a local artist. He wanted a one color image he could put on business cards and stationary. What he got represents the mind set and playfulness of Community Records. They really are all about the love.
Although this was a project for school, but I really liked how this logo came out. The Louisiana Design Collaborative is a concept for an urban renewal landscape architecture firm, specializing in the renewal of urban environments.
Idle Hands isn’t a record company so much as it is a family of bands. They don’t have a lot of money, but they take care of their bands. They were looking for a professional image to impress the tippy top of the record exec clique. Let’s hope they can find those addresses to mail some EPs
Yet another school project, our assignment was to redesign a cover of Louisiana Life Magazine, a magazine for rich white housewives who wanted to show off their fancy gardens. The magazine was in need of a makeover. Enter "the LA counter culture magazine". Take that good ol’ boys!
One Love is a concept restaurant which specializes in "Jamaican Tacos". Inspired by Bob Marley and Mexican food, this restaurant is pretty unique and the logo needed something that stuck. A giant flaming heart reminiscent of reggae and spicy food. Get it?
Personally, I can’t wait till they open.
Pugtopia is a concept pet store devoted to "everything pug". While I happen to find pugs quite unattractive, I managed to grin and bear it... or pug it as the case happens to be. This was another project for school, but I happened to think it came out pretty nicely, and it’s still one of my favorites.
The Better Than Ezra Foundation is a non profit organization started by the band. They host an annual golf tournament, with proceeds benefiting The Multiple Sclerosis Society. BTE wanted something slick and clean and text based - hip, modern, and fitting of a rock band.
The assignment was to create an entire front page layout for a magazine we would invent. I created "the Tomato", a joke newspaper on par with "the Onion". Illustrated tomato and custom typeface helped to create this masterpiece.
