Experience
Xometry // Jan ’25 – Present Product Design Lead, Buyer Experience
Leading the redesign of Xometry’s buyer experience for a marketplace serving 81,000+ active buyers and $629M in annual marketplace revenue, shaping the future architecture, launching new tools, and embedding AI into the design process.
- Team Leadership: Lead a team of four (2 Product Designers, 1 UX Researcher, 1 Content Designer) to reimagine the end-to-end buyer journey across Xometry’s marketplace.
- AI Workflow Transition: Led design team from canvas-based design to AI-assisted development in Cursor, shipping production-ready code within three months. Transformed how the team ideates, prototypes, and delivers.
- Executive Partnership: Collaborate directly with the VP of Product, CIO, and other executives to secure buy-in, align roadmap priorities, and unblock key deliverables.
- AI-Driven Configuration Discovery: Spearheaded discovery and prototyping of AI guidance in the part configurator, helping configure parts and better predict part configurations.
- Design Operations & Stakeholder Liaison: Run weekly stand-ups and liaise with Product, Engineering, and Marketing to keep deliverables on track and aligned.
- Design Critiques & Mentorship: Instituted a recurring critique ritual, coaching the team on feedback best practices and raising overall design quality.
Edge Kase Design Co. // Dec ’23 – Dec ’24 Design Partner
Specialized in guiding founders and software teams through the entire design lifecycle, from shipping products to building robust, long-term design operations and processes.
- Strategic Alignment: Collaborated closely with founders and stakeholders to align design strategies with business goals, ensuring cohesive and impactful user experiences.
- Streamlined Design Operations: Developed and implemented streamlined design operations and processes, resulting in improved efficiency and consistency across client projects.
GE Aerospace // May ’21 – Dec ’23 Sr. Staff Experience Architect
UX Domain lead over the External Presence team for the Commercial Engine Operations business, leading a team of a product designer, an interaction designer, and a researcher
- Unified GE Aerospace’s Legacy Tools: Transformed disparate legacy tools into a cohesive experience for major customers like Delta and FedEx, resulting in enhanced usability.
- Strategic Vision Development: Defined and implemented the strategic vision for GE Aerospace’s customer-facing software, leading to a more aligned product roadmap.
- User Research and Insights: Conducted comprehensive user research through interviews, observational research, and ethnography, uncovering critical pain points and opportunities that informed product improvements and increased user engagement.
- Empathy Building and Leadership Alignment: Crafted compelling stories of user pain points, fostering empathy among software leadership and aligning the team towards a shared product vision, enhancing collaboration and innovation.
- Stakeholder Collaboration: Built strong relationships with diverse stakeholders, including executives, product teams, and engineers, achieving consensus and driving project success through effective communication and collaboration.
- Complex Process Simplification: Created detailed service blueprints to clarify complex processes, identifying connections between front stage interactions and back stage systems, leading to more efficient workflows and streamlined operations.
GE Aerospace // Dec ’18 – May ’21 Staff Experience Architect
UX Domain lead over Core Services teams for the Commercial Engine Operations business, unifying shared services like global search, notifications and navigation.
- Defined shared features like global search, notifications, and global navigation
- Worked with a cross-functional team of visual designers, researches, engineering, and product to build consistent interactions, reduce redundancy and drive reuse across teams
- Identified opportunities for the business to improve adoption and increase user efficiency while executing complex business processes
GE Digital // May ’17 – Dec ’18 Staff UX Interaction Designer // UX Lead SmartShop
UX Lead for SmartShop, an enterprise MRO SaaS app for GE Aviation and GE Power
- Lead a multidisciplinary team of four UX designers across US and Europe to support four teams of developers working on SmartShop
- Helped to define the product vision by working closely with stakeholders to establish feature road map, priorities, and timelines
- Established and lead the execution of SmartShop’s UX strategy. Including planning & executing research efforts, workshops, and coordinating UX resources to effectively execute the plan
- Coordinated and lead all research efforts at GE service shops globally, including on-site ethnographic research studies, user interviews, and usability studies
- Helped engineering teams to quickly implement user stories by developing and maintaining the SmartShop UI design system. This includes Sketch libraries, all design system docs, and maintaining the SmartShop UI living style guide using Storybook
- Established consistent functionality and interactions by facilitating design critiques
- Coordinated UX resources to support the engineering teams on a two week sprint schedule
- Delivered user insights to engineering teams by presenting the “ShopTalk” series, which explores learnings from user research
GE Power // May ’16 – May ’17 UX Interaction Design Lead
UX Lead for Brilliant Repair Services, an MRO solution for the Greenville Service Center
- Understood user needs by conducting user research, testing and interviews with shop users
- Translated user stories into intuitive user interfaces for GE Power Services apps
- Crafted high fidelity, interactive prototypes using Axure
- Quickly iterated and evolved prototypes using Agile development methodologies
Peter Mayer Advertising // Sep ’15 – May ’16 Web Developer
- Worked with a multi faceted team to develop an array of digital advertising solutions
- Mentored traditional designers to successfully design dynamic digital deliverables
Radolo // Nov ’11 – Sep ’15 User Interface Designer & Front End Developer
- Simplified complex requirement documentation and user flows into intuitive UIs
- Developed pixel perfect, standards compliant applications
- Developed and maintained an evolving design library of assets and style guidelines
- Mentored junior designer to help shape process and evolve design skills
- Involved in all aspects of software development, including user research, requirements gathering, prototyping, development, testing, launch, and ongoing maintenance
Freelance // Jul ’05 – Dec ’13 Graphic Designer & Web Developer
- Created award winning websites using the WordPress and WooCommerce platforms
Design the Planet // Jan ’08 – Nov ’11 Graphic Designer & Web Developer
Hobbies // Volunteer // Etc.
Beyond UX Design // Nov ’23 – Present Author & Podcast Host
- Published Author: Beyond UX Design: Master Your Craft Beyond Pixels and Prototypes, a book on the soft skills, relationships, and real-world thinking design school doesn’t teach. Available in print and digital.
- Podcast Host: Grew the Beyond UX Design podcast to 115,000+ downloads, top 2.5% of podcasts globally, consistently ranked in the top 100 design podcasts on Apple. 150+ episodes and counting.
- Earned perfect five-star reviews on Apple Podcasts, demonstrating listener satisfaction and endorsement of content quality.
- Design, build, and maintain beyonduxdesign.com
Cognition Catalog // Nov ’24 – Present Creator & Author
- Created and actively publish a weekly audio, video, and written series breaking down cognitive biases for product teams: designers, PMs, and engineers. Real-world examples and practical takeaways. New bias every Friday.
Mento Design Academy // Jan ’22 – ’24 UX Design Mentor
- Worked with aspiring UX designers over a six month cohort to prepare them for their first job.
- Guided and supported aspiring designers through a comprehensive curriculum, providing personalized feedback, fostering development, and ensuring successful course completion.
Retro Time // A Software Podcast // Jan ’20 – May ’23 Co Host / Producer
- Co Hosted a weekly podcast centered around the software industry and explores the skills both software developers and designers need to make it in the industry
- Each episode explores various topics related to not only building great software but also great relationships along the way
- Uncover valuable insights from notable guests including “Uncle Bob” Martin, Dan North, Tom Greever, and many others
- Design, build, and maintain retrotimepodcast.com
Learning Hungarian // Jan ’20 – Infinity a category IV language
- Még nem vagyok elég folyékony. De hamarosan leszek!
The National WWII Museum // Apr ’13 – Apr ’17 PT305 restoration
- Served as a volunteer builder on the Higgins PT305 restoration
- Performed various restoration projects throughout my four- year service
- Earned certified Deck Hand license
ADPList // Feb ’21 – Aug ’24 UX Design Mentor
- Provide insights on various topics for aspiring designers like job hunting, portfolio reviews, or whiteboard design challenge prep.
- Awarded top 1% of mentors worldwide.
Black Valley // Jan ’21 – Present UX Design Mentor
- Work with an aspiring UX designers over an eight week cohort to prepare them for their first job in the UX industry
- Provide insights and feedback on resumes, portfolio review, case studies, networking, interview and whiteboard design challenge prep and general career advice
SHULTZILLA // Jun ’06 – Aug ’15 co-founder & designer
- Started line of New Orleans-inspired t shirts with my wonderful wife
- Full page article feature in HOW design magazine
Panel Discussions & Public Speaking
- UXCon ’25: “The UX Uncertainty Principle” // IXDA Cincinnati Events // #FrontEndParty // Teen Tech Day // Rising Tide // Women In Tech UI/UX Workshop // AIGA Portfolio Review and Panel Discussion // Master the Whiteboard Design Challenge // General Assembly Career Workshops // ADPList Career Shifter Panel Discussion