The Rockefeller Habits methodology has been around for over a century; however, the technology used to implement this methodology has changed very little. Large organizations were implementing this methodology without the use of custom software. We learned that the majority of companies were using Word documents and Excel Spreadsheets to track both individual and companywide goals.

Additionally, tracking short-term progress through “daily huddles” (a brief, daily meeting in which team members report their top priority for the day) was in fact largely paper-based. This approach to the Rockefeller Habits methodology was very time-intensive and posed a serious barrier to maximizing the value of the entire methodology.

In a modern age where custom software development can be used to streamline data collection, it was clear that a digital tool was needed to help streamline the use of the Rockefeller Habits.

Business travel often pulls employees away from their computers so a mobile solution that worked seamlessly with a desktop focused web application was a must.

Our initial step was to dive deep into the Rockefeller Habits methodology and develop a strong strategy for Align’s core features implemented throughout the website and mobile app.

After reading The Rockefeller Habits from cover to cover, we mapped the entire system and designed each screen with one focus in mind – Optimizing the flow to streamline the old paper processes.

Align was developed as custom app software for both the Apple iOS App Store and Android Google Play store, allowing teams to manage short and long-term priorities by breaking data into manageable organized chunks and sharing information as simple visual representations.